ASEO and ORM: How Search Rankings and Online Reputation Work Together
SEO (Search Engine Optimization) and ORM (Online Reputation Management) might seem different, but they have a lot in common. Both aim to ensure you’re visible online and that your online presence is positive.
So, how do SEO and ORM work together?
What is SEO Online Reputation Management (SEO ORM)?
SEO focuses on improving your website’s position in search engine results pages (SERPs). This helps you get noticed when people search for keywords related to your business.
SEO includes:
- Keyword Research and Optimization: Finding and using the right keywords.
- Content Creation: Making valuable and relevant content.
- Technical SEO: Ensuring your website is structured well for search engines.
ORM is about shaping the online narrative around your brand. It involves managing what people see about you or your business online, making sure positive news and reviews are highlighted, and addressing any negative content.
ORM includes:
- Highlighting Positive Content: Promoting good news and reviews.
- Engaging with Customer Reviews: Responding to feedback.
- Leveraging Social Media: Using social platforms to shape your brand’s image.
Together, SEO brings visitors to your site, and ORM ensures they find positive and accurate information about you.
Why SEO and Reputation Management Are Important
- Higher Visibility in Search Results: SEO gets you noticed by search engines, while ORM ensures that what people find about your brand is positive.
- Better Control of Public Perception: SEO delivers your content to your audience, and ORM lets you shape the narrative around your brand.
- More Positive Online Presence: SEO attracts visitors, and ORM ensures they see favorable content, building a strong, positive brand image.
Greater Reputation Risk Management: Investing in both SEO and ORM helps you build a resilient brand, ready to handle any potential challenges.
Getting Started with ORM SEO
Here are key ORM techniques to enhance your SEO efforts:
- Conduct an SEO and ORM Audit: Assess your website’s SEO performance and public perception.
- Take Charge of Your Business Listings: Claim your business profiles on review sites to manage your brand’s narrative.
- Fine-Tune Your Google Business Profile: Optimize it to enhance search visibility and provide accurate information.
- Keep Tabs on Brand Mentions: Monitor your brand mentions using tools like Google Alerts.
- Promote Customer Reviews: Encourage reviews to create keyword-rich content that boosts your SEO.
Expert Help with SEO and Reputation Management
Even with the best efforts, negative reviews can happen. Show your commitment and professionalism by responding appropriately. If you’re ready to combine SEO and ORM for a stronger online presence, Viral Marketing Trends can help.
Talk to our team today to get started!