Emerging Marketing Trends: Embracing Visual Search
Hello everybody!
Ever wished you could just snap a picture of something and find it online instantly?
Well, that’s exactly what visual search is all about!
As marketing evolves, one trend is making waves, visual search.
With people increasingly relying on images and videos, search engines and social media platforms are integrating visual search technologies into their toolkits.
But what is visual search, and how can it help your brand? Let’s dive in:
What Is Visual Search?
We’re all familiar with text-based searches, but visual search takes it a step further. Imagine you see a cool pair of sneakers but don’t know the brand. Instead of typing out a description, you can snap a picture, and voilà, visual search helps you find it!
Visual search is a technology that harnesses AI and image recognition to enable users to search for information based on visual content, such as images and videos
How Visual Search Technology Works?
Visual search uses AI, image recognition, and machine learning to identify items in an image and find similar objects across a vast repository of photos. Some popular visual search tools include:
Google Lens
Pinterest Lens
Bing Visual Search
Snapchat Scan
The Rise of Visual-Based eCommerce Search
Visual search is a game-changer for brands in the eCommerce space. Visual search allows companies to more effectively market their brands and connect with customers. With platforms like Amazon requiring extensive filtering to find products, a camera-powered search simplifies and streamlines the customer experience. The visual search market is expected to grow to $32 billion by 2028, indicating its increasing importance.
7 Ways to Elevate Your Visual Search Game:
- Make Your Content Shoppable: Ensure your product images look professional and appealing.
- Optimize Your Image Captions and Descriptions: SEO remains crucial. Optimize non-image-related elements of your eCommerce store, such as captions and descriptions, to reach more people.
- Image Size (and File Type) Matters: Optimize your image size for fast loading. Ideal size is around 200KB. Use common web image file types like JPEG, PNG, GIF, and SVG.
- Don’t Forget the Alt Text: Alt texts are essential for accessibility and SEO. They help search engines understand your images and can target specific keywords.
- Use More Descriptive Image Titles and Meta-Data: Add descriptive titles and meta descriptions to your images to help search engines index them better.
- Partner with Influencers: Influencers can boost your visual campaigns. Look for those who align with your brand values and have relevant content.
7.Use Structured Data: Structured data helps search engines read and index your content. Include valid schema types for your images to be properly understood and featured.
Is This the Future of Digital Marketing?
Absolutely! Visual search and AI-driven marketing are the future. Brands need to ramp up their visual game to stay competitive.
Create Shoppable Content with Viral Marketing Trends
Adapting to emerging marketing trends can be challenging but rewarding. We at Viral Marketing Trends can help you navigate these changes and dominate your niche. We offer web design, online store optimization, and bespoke digital marketing solutions. Schedule a free consultation today to boost your digital presence and conversions.