DIVE INTO THE 20 MOST EXCITING ADVERTISING TRENDS OF 2024!
In 2024, the digital marketing landscape is buzzing with anticipation. The innovations from 2023 are setting the stage for a dynamic year ahead. With personalization, AI, and immersive technologies like AR/VR leading the charge, user engagement is becoming more vibrant and interactive. These advancements are poised to shape marketing strategies and industry standards for the foreseeable future.
In 2023, the global digital advertising market reached a staggering $601.8 billion, with media ads comprising 67.1% of the total spend. This shows the immense profitability of digital advertising, prompting more companies to dive into this lucrative arena.
Here are 20 digital advertising trends to keep an eye on in 2024:
Video Advertising Trends
Video Ads Keep Getting Shorter
Today’s audiences have short attention spans. Over 25% of adults stop watching a video ad within the first 10 seconds, and more than half within 20 seconds. Advertisers are adapting by creating shorter ads. For instance, Instagram videos should be under 30 seconds, Twitter videos under 45 seconds, and Facebook (Meta) videos no longer than 1 minute. Short-form videos delivered the highest ROI in 2023, especially among Gen Z and Millennia’s.
Shoppable Video Ads Set to Sustain Popularity in 2024
Shoppable ads allow customers to browse and purchase products directly from the ad. This trend is growing, with 57% of ad agency professionals seeing it as the next big thing. For example, Walmart reported that click-through rates for campaigns with Roku’s shoppable ads were three times higher than average video campaigns.
Consumers Demand Authenticity in Social Media Ads
Authenticity is crucial for 88% of consumers when choosing brands. For instance, Selena Gomez’s Rare Beauty uses relatable creators instead of celebrities, leading to 98% of campaign conversions driven by TikTok creator content. Influencer marketing is also shifting towards micro-influencers, who are seen as more relatable and cost-effective.
Influencer Marketers Favor Micro-Influencers Over Celebrities
Around 80% of influencer marketers work with small creators, while only 16% collaborate with accounts with over 1 million followers. Micro-influencers offer higher engagement and are more affordable, making them a favorite among brands.
e-Commerce Advertising Trends
Amazon Takes the Lead in eCommerce Advertising
Amazon dominates eCommerce ad spending, accounting for over 75% of the market. Its ad revenue continues to grow due to its high ROI and affordable cost-per-click. Sponsored products, prominently displayed at the top and bottom of search pages, are particularly effective.
More Brands Will Experiment with Native Ads
Native ads blend seamlessly with content, making them less intrusive and more effective. For example, Pandora saw a 130% increase in conversion rates in France by using native ads. These ads are viewed 53% more frequently than banner ads.
Audio Digital Marketing Trends
Audio Advertising is on the Rise
With the popularity of podcasts, music streaming services, and smart speakers, audio advertising is growing. In 2022, U.S. adults spent more time listening to digital audio than watching subscription video services or using social media. Podcasts, in particular, have become a popular medium for advertising
Ad Optimization for Voice Search Will Be Prevalent in 2024
With the rise of digital assistants like Alexa and Siri, optimizing ads for voice search is becoming essential. Voice assistant users are expected to double from 4.2 billion in 2020 to 8.4 billion by 2024.
Content-Centric Trends in Advertising
User-Generated Content Continues to Rule
User-generated content (UGC) is trusted by 86% of brands and retailers. It’s more authentic and engaging, leading to higher click-through rates and lower advertising costs. Brands need to bridge the gap between consumer and marketer perceptions of authenticity.
Funny, Trendy, and Relatable Content Will Prevail in 2024
Consumers prefer authentic and relatable content over polished, high-quality content. Funny content is especially memorable and effective for ROI, making it a top investment for social media marketers.
Diversity, Equity, and Inclusion (DEI) Marketing Takes Center Stage
Consumers expect brands to promote diversity and inclusion in their advertising. Companies like Third Love, Nike, and Bumble are leading the way with campaigns featuring diverse individuals, setting a trend for inclusive marketing.
Technology Trends in Advertising
Copy-Pasting the Same Content Across Platforms Won’t Cut It in 2024
Marketers are moving away from cross-posting identical content on different platforms. Instead, they are customizing content for each platform to better engage their audience.
Advertisers Prepare for Phasing Out of Third-Party Cookies
With Google phasing out third-party cookies by mid-2024, brands are exploring alternative targeting solutions, such as signal-based marketing.
Marketers See a Shift to Signal-Based Advertising
Signal-based marketing uses consumer events and behaviors to deliver personalized messages without relying on cookies. This approach is gaining traction, with brands like Amazon leading the way.
Personalization Trends in Advertising
AI Assumes a Prominent Role in Advertising
AI tools like ChatGPT have increased AI adoption in marketing. By 2027, the AI market is projected to be worth $407 billion, with 76% of marketers finding AI useful for content creation and copywriting.
More Brands Invest in the Metaverse for Advertising
The Metaverse is emerging as the next big thing in digital marketing. Spending on VR/AR, the foundation of the Metaverse, is expected to grow significantly, offering new opportunities for immersive advertising experiences.
Branded Social Media DM Strategies Are on the Rise
Brands are increasingly using direct messaging on social media for customer service and marketing. This trend is expected to grow as more consumers engage with brands through messaging platforms.
Staying current with these trends ensures that your advertising strategies are effective and relevant. Partnering with our digital marketing agency, Viral Marketing Trends, can help you navigate these changes and achieve your marketing goals.
Contact us to learn how we can assist you!