Boost Your Sales with These eCommerce Website Tips
Where do you sell your products? Is it in a local shop, a busy mall, or a night market?
Thanks to the Internet, distance no longer matters. Customers can find your business and buy from you if you have what they want.
But it’s not always that simple.
According to Goodfirms, 73.1% of users leave a website with a non-responsive design. That’s why investing in your online store’s web design and user experience is crucial.
What Is an eCommerce Website?
An eCommerce website is your online store. It’s where you showcase your products, offer a shopping cart, and handle payments. But it’s more than just a digital catalog, it’s a powerful sales tool.
Types of eCommerce Websites
- Design for Mobile: Ensure your site is mobile-friendly. It should load fast, resize images and text for smaller screens, and have a user-friendly interface for touch commands.
- Make Navigation a Breeze for Everyone: Keep your website organized and easy to navigate. Group products into clear categories and use simple labels for navigation.
- It’s All About Conversions: Optimize for conversions with clear call-to-actions (CTAs), a clean, uncluttered design, simplified forms, and multiple payment options like Paytm, Credit/debit cards, UPI etc.
- Instill Confidence With Customer Testimonials: Display customer testimonials and reviews to build trust and encourage sales.
- Don’t Forget About Your Brand: Ensure your website matches your brand identity. Use consistent colors, fonts, logos, and tone of voice.
- Be Very Visual: Use high-quality images to showcase your products. Offer different angles, zoom functions, and customer feedback.
7.Technical Aspects Matter (A Lot): Ensure your site is user-friendly, loads quickly, and has a secure checkout process. Optimize technical SEO elements using tools like Google Search Console and Semrush.
eCommerce Web Design Best Practices You Should Know
- Design for Mobile: Ensure your site is mobile-friendly. It should load fast, resize images and text for smaller screens, and have a user-friendly interface for touch commands.
- Make Navigation a Breeze for Everyone: Keep your website organized and easy to navigate. Group products into clear categories and use simple labels for navigation.
- It’s All About Conversions: Optimize for conversions with clear call-to-actions (CTAs), a clean, uncluttered design, simplified forms, and multiple payment options like PayPal and Apple Pay.
- Instill Confidence With Customer Testimonials: Display customer testimonials and reviews to build trust and encourage sales.
- Don’t Forget About Your Brand: Ensure your website matches your brand identity. Use consistent colors, fonts, logos, and tone of voice.
6.Be Very Visual: Use high-quality images to showcase your products. Offer different angles, zoom functions, and customer feedback.
7.Technical Aspects Matter (A Lot): Ensure your site is user-friendly, loads quickly, and has a secure checkout process. Optimize technical SEO elements using tools like Google Search Console and Semrush.
Build a Conversion-Ready Website With Thrive
Finding the right combination for an eCommerce store can be challenging. Should it be visually appealing or user-friendly? Prioritize search engine rankings or the checkout process? Use these responsive web design tips to take your business to the next level.
With Viral Marketing Trends, you can do all that and more. Our eCommerce designers and teams offer comprehensive website-building solutions for stores of all sizes. Start building your dream online store with us today.